About Vyaparify

We believe every business deserves to be found — Vyaparify exists to make India's 65 million businesses discoverable.

Our Story

The story of India's invisible economy.

Vyaparify began in Indore — not in a startup hub, but inside the markets, mandis, and trading communities where India's commerce actually happens.

We saw it first-hand: extraordinary businesses — generations of expertise, deep customer relationships, real daily demand — completely invisible to Google, to AI, to the platforms that increasingly decide who gets found and who doesn't.

Not because these businesses lacked quality. Because no one had ever built the infrastructure to make them discoverable — in their language, at their scale, without an agency or a tech team.

That gap became Vyaparify.

Today, that mission has grown into infrastructure used by 2,50,000 merchants — and a partnership with India's largest private bank. But it started with one observation: the businesses that need to be found the most are the ones nobody built for.

What We Believe

The principles behind everything we build.

Belief 01

Every business deserves a permanent, owned identity

Visibility that's rented can be taken away. We build merchants a digital identity they own — discoverable on Google, AI search, and social — independent of any platform's next policy change.

Belief 02

Discovery is infrastructure, not a feature

Most platforms treat discoverability as an add-on. We built the opposite — discovery, demand, and payment as one connected layer, activated from a single identity.

Belief 03

The future of discovery is AI-native

When customers stopped typing and started asking, most platforms had to retrofit. We built for AI search — schema, structured data, and MCP — from day one.

Belief 04

Zero commission is alignment, not a discount

We charge merchants ₹0 commission, ever. Not as a growth tactic — because our success should depend entirely on merchants succeeding, not on taking a cut of their hard-earned revenue.

Our Impact

What we've built so far.

• 2,50,000+ Active merchants on the platform
• ₹2.2 Cr+ Equivalent ad value delivered to merchants
• 50+ Cities across India
• 200+ Industries represented

(All metrics verified · Google Search Console · June 2026)

How We Build

What shapes the way we work.

• From inside the community, not outside it
  Built in Indore, inside the trading community it serves — not designed in a metro and shipped to Bharat. That proximity shapes every product decision.

• AI-native architecture
  Every merchant storefront is structured the way AI systems read — schema, semantic content, verified signals — built in from day one, not retrofitted.

• Enterprise-grade by default
  ISO 27001:2022 certified. SOC 2 Type 2 audited. PCI DSS Level 1 in progress. Security and compliance built for bank partnerships from the start — not bolted on later.

• Zero commission, always
  Merchants keep everything they earn. Our growth depends entirely on theirs — that alignment shapes every roadmap decision we make.

Our Vision

Where we're headed.

2022 — 2024 · Done

Foundation — build the infrastructure, prove the model

Vyaparify storefront built. Discovery infrastructure proven. HDFC Bank partnership established. 2,50,000 merchants onboarded. ISO 27001:2022 and SOC 2 Type 2 certifications achieved. The model works.

2025 — 2026 · Now

Scale — bank partnerships, AI layer, MCP infrastructure

More partnerships in motion. MCP servers in development — Vyaparify merchants becoming transactable by AI agents. PCI DSS Level 1 underway. Merchant base growing toward 5,00,000.

2027 — 2030

Expansion — the infrastructure model for India and emerging market commerce

10 million merchants on the platform. Deeper payment network partnerships — Vyaparify as the transaction activation layer for digital payments in India's informal economy. International expansion into Southeast Asia and Middle East MSME markets.

The Team

Built from Bharat. Thinking globally.

• Ruby Jain
  Founding Team · CEO
  Built Vyaparify from Indore — from inside the merchant community it serves. Established the HDFC Bank partnership. Drives strategy, partnerships, and the relationships that have made Vyaparify India's commerce infrastructure.

• Himanshu Vyas
  Founding Team · Product & Marketing
  Shapes what Vyaparify is and how it's understood — from merchant-facing product experience to the platform architecture that makes discovery, demand, and payment one connected layer.

• Arpan Jain
  Founding Team · Technology & Operations
  Builds and maintains everything Vyaparify runs on — the full technology stack, platform infrastructure, and operational systems that keep the company enterprise-ready and global-partnership-grade.

Get In Touch

Want to build with us?

Whether you're a bank, a payment network, a journalist, or simply curious about what we're building — we'd like to hear from you.